What is the logic behind Apple’s new monitor stand and its pricing?
The logic is that with the stand, the monitor costs $6,000.
The next cheapest XDR reference monitor on the market is about $17,000. The cheapest XDR reference monitor on the market in the same size class is $30,000.
When you are dealing with high-end professional AV gear, it is absolutely normal for things to cost way more than typical home consumers, who have never even seen much less touched this gear, think.
This is a handle for the top of a RED digital movie camera. It is $400.
This is a side handle for a RED cinema camera. It is $950.
This is a popup monitor for a digital movie camera. It’s four inches wide. That’s not a typo. It’s 4″ wide. It is $1,500.
The Apple monitor is made for places like Weta Digital and Pixar. The stand for that monitor is surprisingly cheap for what it is. It’s designed to hold the full weight of a very heavy 37″ monitor while allowing you to rotate the monitor to landscape or portrait and move it to any angle with just a touch. There’s nothing like it on the market. Early reviews suggest that not only does it have some very clever precision engineering, but the materials cost for the metal alone are about $350, roughly a third of the retail price.
Its cost seems weird to you because you’ve probably never in your life purchased or used any equipment at that level. This is not for home users or gamers.
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